April 19, 2022

6.”How much do marketers know about us?” with Hayley Grant, VP of Strategy, VaynerMedia

How much does the marketing industry know about you? You, specifically. Sure, you've heard all the horror stories - or maybe you've lived it - in which you're thinking about Pop Tarts and suddenly you see an ad on social media for Pop Tarts. That's freaky, right? But marketing existed long before the advent of modern technology and still seemed to somehow catch the pulse of what we all wanted to consume. Or did it? Maybe the truth about marketing isn't that it is reacting to what you're seeing or hearing, rather it is shaping it, shaping you. Helping you tell stories of how your life might look if you purchased this candy, went to see that movie, or, in the case of the United States, took this prescription medication. 

Or perhaps you've seen an ad that seemed so incredibly ill-advised you wonder...how many people had to look at this ad and ignore all the blatantly problematic visuals or ad copy before it was sent out in the world? How many people thought this was a good idea? 

Hayley Grant is a VP of Strategy for VaynerMedia, one of the country's largest and most influential marketing firms. She sat down for a deep dive conversation about the realities of the marketing industry. There were no topics off the table. We discussed how marketers decide who a product or service is for, how they develop a marketing strategy for them, and how they make us want things we didn't ever think we'd want. We discussed the taboos of pharmaceutical marketing and whether the US should change tactics to match the rest of the world. And, we discussed which piece of media the marketing industry is most like. (Hint: it's not Mad Men.)

If you like this show and want to support it, there are a number of ways to help. Share it with your friends on social media. You can also like, rate the show
5-stars on Apple Podcasts or Spotify, and leave a review. Reviews help recommend the show to other listeners like you.

 

Help keep the show free and producing regularly by joining my Patreon on a monthly basis. Patrons receive additional audio and video content as well as archived episodes, a private Discord server, and a monthly book club! Sign up at Patreon.com/headonfirepod. Or if a one-time donation is more your speed, you can buy me a coffee at https://ko-fi.com/headonfirepod.

 

Connect with me on social media @headonfirepod everywhere.

 

Social links:

Instagram: https://www.instagram.com/headonfirepod/

Twitter: https://twitter.com/headonfirepod

TikTok: https://www.tiktok.com/@headonfirepod

 

Support my work on Patreon: https://www.patreon.com/headonfirepod

 

Subscribe to the Head On Fire podcast

Apple Podcasts: https://podcasts.apple.com/us/podcast/head-on-fire/id337689333

Spotify: https://open.spotify.com/show/4qTYYhCLMdFc4PhQmSL1Yh?si=5387b774ed6e4524

 

More episodes

Load more

Podbean App

Play this podcast on Podbean App